Home Box One-Ups Apple, Offers 50 GB Free Cloud Storage to iOS Users

Box One-Ups Apple, Offers 50 GB Free Cloud Storage to iOS Users

Twenty-four hours after Apple released iOS 5 and accompanying iCloud storage offering, Box has announced that they’re offering iPad and iPhone users 50 gigabytes of free storage starting tonight. It’s also increasing file upload limit from 25 MB to 100 MB.

To get that amount of storage from iCloud, users have to fork over $100 per year to Apple. Of course, one thing third parties like Box and Dropbox cannot provide is the seamless, cross-device syncing of things like contacts, calendars, reminders and Web bookmarks, nor can you easily use it to remotely back up your entire device in the cloud, as iCloud allows. Instead, Box has its own iOS app from which cloud-based files and folders can be managed.

“The future of mobile is about being free of storage restrictions and closed systems,” reads a post on the company’s blog, in a not-so-thinly veiled dig at Apple.

More directly, the move can be seen as a shot across the bow against Dropbox, the popular, consumer-oriented file-sharing and backup service whose free plan stores up to 2 GB of data. For a 50 GB plan, Dropbox customers have to pay $10 per month, or they can double that storage for double the price.

Box’s promotion is good for the next 50 days, but once redeemed, the data is good for life. To activate it, simply download the latest version of Box for iOS and log into (or create) your account.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.