Global online betting company bet365 has announced a sponsorship deal with Allianz Parque, one of the biggest sports stadiums in Brazil.
Home to Series A side Palmeiras, Allianz Parque is now sponsored by bet365, becoming the latest in a long line of sports arenas to be sponsored by the sports betting giant. It will allow the British bookmaker to occupy the sports betting area in the stadium’s media library exclusively, with guaranteed visibility throughout the year.
“The partnership with Allianz Parque is a strategic milestone for bet365 in Brazil. We are proud to associate our brand with one of the most modern and vibrant stadiums in Latin America,” a bet365 spokesperson told SBC News. “The visibility and engagement generated by this partnership are important in consolidating our presence in the country and promoting responsible gaming while offering the Brazilian public a premium sports betting experience.”
As well as having prominent physical banners, bet365 will have various activation opportunities throughout the rest of 25 and a VIP box with room for 36 people for matches and exclusive events.
“The arrival of bet365 as the new sponsor of Allianz Parque reinforces the arena’s positioning as a space that connects relevant brands to high-impact experiences with the public,” added Marcelo Frazão, VP of Entertainment at WTorre, who brokered the deal. “This partnership enhances our value delivery both during games and at the major events we host, promoting innovation, entertainment, and responsibility across all fronts.”
A bright future for bet365 – and sports betting as a whole
Palmeiras is also looking to cement its presence in the ever-growing gambling market in Brazil, with Sportingbet continuing as the lead sponsor for both the men’s and women’s teams. As more legislation makes it easier than ever to bet on sports in Brazil, sports betting is enjoying a particular boom, with new licenses appearing virtually every week. Indeed, more than 2,200 companies have registered with the national regulator since the beginning of the year.
Featured image: Flickr, licensed under CC BY-NC-SA 2.0
