“How many people does it take to change a light bulb?” goes a version of the old joke, best told in a thick German accent, like Klaus Myers. “None, if properly engineered,” is the punchline.
That joke speaks to us geeks who look beyond the “it just works” mentality, into something that approaches a harmony of function and purpose. And it’s why I simply hate criticizing products that aspire to a higher form, just because something simpler, cheaper and more straightforward will do just as well.
Like the Chromebook Pixel.
Quite honestly, I feel guilty about panning the Pixel. As Dan Lyons notes, Google designers have quietly taken their efforts to another level. But, as virtually everyone who attended Google’s Pixel press conference noted, the Pixel simply prices itself out of the game. For now, very little within Google’s cloud – whether it be its 100,000 Stars app or the upcoming Photos enhancement – justifies the 2,560 x 1,700 multi-touch display, not to mention the $1,300 price tag. Google’s Chromebook has established a niche as a wonderful companion PC or netbook: as long as you want to work on the Web, a $250 Chromebook fills the bill. So what the heck does anyone need Pixel for?
Still, there’s so much in the Pixel that feels like an homage to notebooks I’ve loved before. On the outside, the Pixel is the aristocratic, well-bred child of a MacBook Air and the Lenovo ThinkPad: a solid, lightweight, rectangular slab of aluminum. A thin light bar on top glows blue when powered on, then cheekily flashes the Google rainbow as the lid closes. Google eliminated the icons on top of the I/O ports, correctly reasoning that most users would identify them by sight. No, there’s no magnetic connector holding the power cord in, but a large LED glows yellow, then green, when the Pixel is fully charged. Vents push air to the side, somehow, presumably through the ports. The “piano hinge” attaching the display to the frame slowly glides shut. There’s even a third microphone buried beneath the keyboard to eliminate typing noises during Hangouts.
And, of course, there’s that jaw-dropping display. Don’t be afraid about the Web moving to a touch model; I tried out Internet Explorer’s showcase touch-enabled Web app, Contre Jour, and it runs just fine.
Google Is Not Alone
The Chromebook Pixel doesn’t stand alone as an example of marvelously over-engineered hardware. Say what you want about Google’s Nexus Q – as the odd hybrid of an audio amplifier and media player, the fact that it only played back YouTube and Google Play videos eventually doomed it. But from a hardware standpoint, the odd little sphere with the LED strip around its equator and an amplifier inside was a revolution, just one that failed.
I feel the same about the Lytro post-focusing camera, which many heralded as the evolution of consumer photography: terrific technology, but one that the world never needed. It didn’t help that the first iteration of the product looked like a spyglass, contained a woefully inadequate LCD viewfinder, and required the photos to be stored on the company website for best effect. Lytro has its fans, but the company’s status as the next “it” thing has long vanished.
Everyone has their favorite examples of well-designed, yet ultimately irrelevant technology; the $1,699 Hitachi IdeaCentre Horizon Table PC, for example, which doubles as a high-definition Monopoly table. The Microsoft Surface, possibly, a marvelous piece of hardware that still prices itself out of some tablet conversations. Some lumped Apple’s “retina display” MacBook Pros into this category when if first came out, although over time the MacBook has developed a wealth of graphics apps supporting it that could help justify the high-resolution display.
When Technology Trumps Product
I don’t review products for a living, but anyone who does do must constantly wrestle with a dilemma: How do you inform readers that a particular product may not be ready for prime time, but whose underlying technology is so innovative that it deserves commendation and even preservation? Two years ago, I wrote this piece about the Lytro, partly as a reaction to a generation of young bloggers who too-often seemed to naively accept the promise of any new technology.
These days, the tech press seems to revel in asking the tough questions. If anything, the press pendulum has swung back toward cynicism.
At the same time, though, crowdsourcing sites like KickStarter have become unabashed celebrations of entrepreneurship, bypassing the press to connect products directly with fans and backers.
That’s a big difference: By exposing their plans and pricing, young start ups can work hand-in-hand with prospective customers. The risk of secrecy, as larger corporations sometimes discover, is that you can lose touch with the very customers you’re trying to court. And end up with a powerful, beautiful but over-priced, over-engineered product that isn’t well suited to meeting the needs of actual customers.
It just hurts, sometimes, to have to be the one to break it to the folks who worked so hard to create something really cool that doesn’t have a clear place in the world.