Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to ‘web 2.0’ principles. The video is embedded below. Some of the themes are that control doesn’t work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism – iTunes works great, says Leonhard, but it “is a locked community”. Ultimately, Leonhard says that “open is king” and that “we have to give up on the idea of control and move to an open ecosystem in music.” Check out the video!
For more on this topic see his new book, called Music 2.0, which you can download and pay what you like for (a la Radiohead).
Gerd Leonhard has written for our network blog last100 before, about music tax. I also recommend last100’s Digital music: 2007 year in review article, written by our own Steve O’Hear, to get even more context about how music and web 2.0 are intersecting.
