Home What Every SMB Needs to Know to Get Started With Video

What Every SMB Needs to Know to Get Started With Video

Alfred Poor has written a very lively and informative little book with a lousy title. Called Power Marketing for Small Business, it is chock full of tips and suggestions on how anyone can get started marketing their small business by using online videos. This is a more big-picture kind of effort, but the steps are so clearly laid out that anyone can leverage Poor’s experience and get started.

Poor runs his own freelance consulting practice. For 20 years he wrote articles for PC Magazine and many other tech pubs and now runs HDTVprofessor.com, a resource site for buying and learning more about HDTV.

Poor explains why any business can leverage video and why the Yellow Pages is obsolete. Video can help drive traffic, find customers, generate leads and boost sales by deepening a relationship with customers and getting them more engaged. And while you can certainly spend millions on fancy videos, Poor shows you how you can cut costs to something any business can afford, and without requiring learning a lot of new skills, either. The book can easily be read through in an hour or so.

Online video is the secret weapon that can be used to boost your SEO position and get additional traffic to your Web storefront. The core of his book is the PEACH principle, for Position, Educate, Attach, Compete and Help. Every video should focus on one of these elements to be most effective.

You can get more information and purchase the book online here for $15

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.