The football team AS Monaco and sports betting operator VBET have extended the partnership until 2029, following five years of ‘successful collaboration.’
It was in 2020 when the duo first paired up, with the news of the extension coming in last Monday (March 31).
VBET is the club’s official sports betting partner and the deal will see it continue to feature on the front of the Monegasque players’ shorts in Ligue 1 and during training.
The company’s branding will remain highly visible at the Stade Louis-11, as well as on the club’s official signage and media.
J-2 avant #SB29ASM ✊ pic.twitter.com/MWGIuX98bJ
— AS Monaco 🇲🇨 (@AS_Monaco) April 3, 2025
Going forward, the deal opens up the opportunity for the brand to produce exclusive content with the AS Monaco players which will be shared to the 26 million followers on the club’s social networks.
Within the press release, it states the online sports betting company “will also be offering Monaco fans some unique money can’t buy experiences.”
VBET and AS Monaco first joined forces in 2020
The CEO of AS Monaco Thiago Scuro has spoken out about the partnership: “We’re delighted to be continuing our great adventure with VBET for even longer. This latest extension, following the one for 2022, demonstrates the strength and richness of this partnership for our two entities.
“We are convinced that VBET’s renewed support for the next four seasons will be precious to us in our quest to achieve our objectives and to write new beautiful pages in the history of AS Monaco together.”
The VBET brand is a subsidiary of the SoftConstruct group which has former Monegasque player Youri Djorkaeff as an ambassador.
Achille Loukos Wisniewski, VBET France CEO, said: “VBET France is delighted with this signing which illustrates the successful marriage of two brands sharing common values of excellence and performance.
“VBET and AS Monaco are both symbols of quality in their home territories, as well as actors who have successfully exported themselves internationally. This four-season re-commitment reflects our desire to continue to make our successes a shared success.”
Featured Image: Credit to AS Monaco press release
