Home Tips for Getting (Follow-Up) Press Coverage for Your Startup

Tips for Getting (Follow-Up) Press Coverage for Your Startup

When it’s time to launch your startup, you probably know to have the press release ready to go out to the various publications you hope will give you coverage. But after you launch, how (and when and where) do you go about securing follow-up coverage?

The obvious answer is to simply continue the PR push. Keep trying. Although you might feel as though you are filling reporters’ inboxes with email (and yes, yes you are), we are always looking for stories. So even though we might not write about you every time you send us an update, that doesn’t mean you should rest on your laurels. New features and new partnerships are clear-cut reasons that you should contact us.

Offer Your Expertise

But even when – or even if – you have no major updates to tout, it’s still good to stay on reporters’ radars. As we’ve written many times before, one of the best way to get our attention here at ReadWriteWeb isn’t necessarily via email – it’s by RSS. In other words, update your blog regularly.

Blogging helps in other ways as well. It can help establish your domain expertise, and as such, when we’re looking for quotations from experts for a story, we’re more likely to think of you.

Stories you pitch to reporters needn’t necessarily be about new features. You can offer research or statistics that you’ve gleaned, giving insight to a particular market or trend, for example. And if there’s a current event or news item that relates to your business, that’s an excellent opportunity to drop a reporter a note.

Build Relationships

It helps, of course, to build relationships with reporters. Your emails are much more likely to be read that way. But in your quest for follow-up press coverage, it helps too to look for new and different publications beyond just the typical tech blogs. Woo bloggers, particularly if they have influence over your customers.

If you have any other advice for startups looking for ongoing media coverage, please let us know in the comments.

Image credits: State Library of New South Wales

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.