Home TikTok iPod Nano Watchbands Go From Kickstarter Project to the Apple Store

TikTok iPod Nano Watchbands Go From Kickstarter Project to the Apple Store

It’s the perfect Kickstarter success story: designer Scott Wilson posts a project to the crowdfunding website: designs for two iPod Nano watchbands – TikTok and LunaTik. The idea takes off, breaking almost every record on Kickstarter, including most funds raised ($941,718) and most backers (13,512). And now Apple announces its plans to begin carrying the designs in North American stores.

As Wilson points out in a recent interiew, his design for the watchbands really “gave the Nano a home.” It also gave consumers a reason to wear a stylishly techy watch and a reason to buy an iPod Nano – an Apple device that seemed to be lost in the shuffle (no pun intended) of iPhones, iPads, and iPod Touches. In fact, according to a survey of the Kickstarter project’s backers, over three-quarters of those who pledged actually had to purchase a Nano in order to use the watchband.

That figure no doubt helped Wilson leverage the Kickstarter project into the Apple retail stores. But as Wilson argued in the project’s pitch, the watchbands share Apple’s penchant for quality design and construction. Interestingly, the higher priced LunaTik band which more permanently affixes the Nano this way, has been the more popular item so far.

The wristbands will still be available via the company’s website, and Apple will be carrying the LunaTik in silver and red ($79.95) and the TikTok in black and white ($39.95).

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.