Context is everything when it comes to discussions about the future. The future can scare you or excite you, depending on what you know and understand about it. For every story about Google secretly spying on people through their Nest devices, there’s the announcement of an Amazon Go store where you can quickly grab needed […]
Tag Archives: AI
The Real Key Metrics (and Magic Numbers) Behind Successful B2B Sales Outreach
As a B2B sales professional selling to other B2B sales professionals, one of my primary goals during a sales call is figuring out the organization’s pain points. Of course, this varies based on many factors: the role and level of seniority of the person I’m talking to, the size of the company, the number of […]
Transformation or Threat: What Does AI Holds for Us?
Recently, Niti Aayog released a report called, “A Nation Strategy for Artificial Intelligence- #AIForAll.” The report was about the different pain points and challenges that exist on the implementation of AI in India. Moreover, it also included specific recommendations regarding the role of our governments and how the corporates are working on the development of […]
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
Cybercrime remains a critical concern for businesses, but it’s not always clear how to best defend against it. Too often, companies wait for something to happen and then scramble to repair the damage — reacting instead of preparing. By then, valuable resources have already been compromised. Instead, to ensure continued growth and robust security, leaders […]
3 Predictions for Corporate Innovation in 2019
Never have enterprise firms had such a short shelf life. Innosight’s 2018 Corporate Longevity Forecast found that, if the current churn rate holds, fully half of S&P 500 companies will be replaced in the coming decade. Could half of the S&P 500 companies be replaced in the coming 10 years? While 80 percent of executives […]
Thanks Tech for Strategic Advantage on TV
It’s no secret that the internet has changed the way that people all around the world consume media. It’s been a disruption that has almost completely upended the broadcast and cable television industries and has already decimated the home movie rental industry (with the notable exception of Redbox, somehow). The rise of the internet as […]
How Logistics Leaders Can Use AI Right Now
We may not have robots like C-3PO from “Star Wars” or Rosie from “The Jetsons,” but there’s no denying that the machines we do have are getting smarter. But are business leaders taking advantage of their capabilities? It’s easy to imagine adopting AI in some indefinite future, but the technology already has the capacity to […]
AI Learning Algorithms Find Your New Target Groups
Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against […]
5 Emerging Technologies That Can Help Increase Sales Conversions
Technology is revamping the sales process by aiding your sales team in generating more leads, fueling more effective sales conversion tactics, and getting prospects to convert. Salespeople can leverage technology to improve their visibility and generate more leads, establish long-term relationships with prospects and customers, build a killer sales pipeline, enhance responsiveness, and ultimately move […]
4 Insights from Davos; the World Economic Forum 2019
Each year, the World Economic Forum brings together leaders from more than 100 governments, top executives from the Global 2000, and prominent social activists to discuss global priorities and shape the agenda for the coming year. This year, I was fortunate to attend the leadership summit in the Alps — Davos, Switzerland. This visibility into […]
AI Should be Reducing Bias, Not Introducing it in Recruiting
It’s easy to celebrate the accelerating ability of AI and machine learning to solve problems. It can be more difficult, however, to admit that this technology might be causing them in the first place. Tech companies that have implemented algorithms meant to be an objective, bias-free solution to recruiting more female talent have learned this […]
Use AI to Deliver a Seamless Consumer Experience
Old-school marketing techniques that include guesswork held up by flimsy market research don’t always reflect what consumers want. But now retailers can eliminate the guesswork and incorporate real consumer feedback to gain a competitive edge. Plus, Millennials are excited to work with robots, complain to robots, and date robots, so it comes as no surprise that they want robots to help […]
4 Current Use Cases That Illustrate the Widening Adoption of AI
Most of the time, the discussions looking into artificial intelligence (AI) have seemed like they’re in the distant future. AI-powered technology fully automates business processes and displaces large swaths of today’s workforce. You don’t, however, hear all that much about the ways that AI is already making significant changes in the way businesses work. For […]
Reimagining the Employee Experience in an Age of AI
Artificial intelligence (AI) has entered our lives in an almost unnoticeable way. We’ve invited AI into our homes for convenience and the “coolness factor.” Using basic voice assistants we move from playing music on demand to cars that park themselves. As consumers, we have grown accustomed to AI guiding our journey in the form of […]
3 Ways Artificial Intelligence Could Boost the Success of Your Business
As the artificial intelligence field continues to grow, businesses across the country have found that techniques are coming out of the research lab and into the applied realm to benefit their operations. Recently, Boston Medical Center implemented predictive analytics into its system to determine staffing during the hospital’s busiest hours. Armed with this information, the center is able to […]
Big Data and Cognitive Business Disruption is all You Need to Know
The future has arrived. Today, computers can nearly mimic the human mind’s ability to learn, think, reason, analyze and make decisions. This technology is called cognitive computing. Often, cognitive computing is confused with other emerging data science advancements such as business intelligence (BI), deep learning (DL) and machine learning (ML). However, what differentiates cognitive computing […]
A Look at the Future of Chatbots in Customer Service
There has been a lot of progress within the customer interaction space. This includes both in the skill sets for customer service personnel, and in the development of chatbots that mimic human conversations. The chatbots are built upon artificial intelligence technologies. Massive paradigm shifts have already occurred in how customers interact with businesses, and now chatbots […]
4 Ways AI Will Revolutionize the Marketing Industry
Artificial intelligence (AI) technology is here — and it’s long overdue. The technology is rapidly gaining traction and becoming a prominent force within several industries. The technology has come a long way since IBM’s Watson creation trumped Jeopardy! in 2011. Originally, Watson made its home in small and encasement approximately the size of an average […]
How Personalization 4.0 Can Boost Your Event Experience
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]
The Most Advanced AI in the World Is Worthless Without This One Key Element
AI is here to stay, and there’s a simple reason why: proven ROI. Businesses in multiple industries are incorporating AI because the upside is tangible. According to an Accenture report, implementing AI solutions boosted profitability by an average of 38 percent across 16 industries. For the U.S. economy as a whole, this boost could lead to an additional […]