Snapchat, the popular social media platform, has recently announced a significant milestone for its subscription service, Snapchat+. In just one year since its launch, Snapchat+ has reached an impressive 4 million paid subscribers. This achievement highlights the growing popularity and appeal of the platform’s premium features. In addition to this exciting news, Snapchat has also unveiled two upcoming features that will be exclusively available to subscribers. Let’s take a closer look at these new features and the overall growth of Snapchat+.

One of the upcoming features that Snapchat+ subscribers can look forward to is called “Expressive Chat Messages.” This feature allows users to send messages in larger font sizes, adding an element of emphasis and expressiveness to their conversations. With this new capability, users can ensure that their messages stand out and make a lasting impact on the recipient.

Another exciting addition to the Snapchat+ subscription service is “Custom Chat Colors.” By default, Snapchat displays user names in red during chats. However, subscribers will soon have the ability to select their preferred color for their name, allowing for a personalized and visually appealing chat experience. This feature enables users to express their individuality and make their mark in the Snapchat community.

Snapchat’s achievement of reaching 4 million paid subscribers in just one year is a testament to the platform’s growing popularity. The journey to this milestone began with the launch of Snapchat+ in June 2022. Within a few months, the subscription service gained its first million subscribers in August of the same year. By February 2023, Snapchat+ had crossed the 2 million subscriber mark, showcasing its rapid growth and appeal among users.

While this milestone is undoubtedly significant, it’s important to note that the 4 million paid subscribers represent only a fraction of Snapchat’s massive user base. With 375 million daily active users, the subscription service still has room to grow and attract more users to its premium features.

Snapchat+ offers a host of exclusive features that enhance the user experience and provide added value to subscribers. One notable feature is “My AI,” an AI-powered chatbot initially only available to subscribers. However, Snapchat later made this feature accessible to all users, albeit with exclusive perks for Snapchat+ subscribers. These perks include a new generative AI feature that allows subscribers to send Snaps of their activities and receive a generative Snap in return from the in-app chatbot.

In addition to exclusive chatbot features, Snapchat+ subscribers enjoy a range of benefits. These include access to experimental and pre-release features, customization options such as custom app themes and icons, the ability to pin their No. 1 BFF, and more. These unique offerings provide subscribers with a premium Snapchat experience and set them apart from non-subscribers.

To access the exclusive features and benefits of Snapchat+, users can subscribe for $3.99 per month. This affordable price point makes the subscription service accessible to a wide range of users, further contributing to its growing subscriber base. Snapchat+ is currently available in several countries, including the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. The availability of Snapchat+ in these regions ensures that users worldwide can enjoy the premium features and benefits offered by the subscription service.

First reported on TechCrunch

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at