Revision3, the online TV network founded last
year by Digg’s Jay Adelson and Kevin Rose, David Prager of TechTV, and others, has
announced a new underground music show on Revision3. The show is called XLR8R TV
(pronounced “accelerator” TV) and is being produced by XLR8R magazine, a San Francisco
music publication since 1993. The magazine and website XLR8R
covers hip-hop, indie and electronic music – as well as related trends in style, art,
fashion, and technology.
Revision3 told Read/WriteWeb that the sector of Internet television is really heating
up, and so they expect their new underground music show to attract a niche audience that
will be attractive to online advertisers.
Revision3 told us that their competitors aren’t taking the time to figure out what
audiences want or expect from on-demand programming – or worse, they just expect the
users to create their own content. Revision3 thinks that a show that costs very little to
produce, that leverages a known brand in the underground music community, has never been
done before. Their target audience is the tech-savvy, young and smart demographic –
not dissimilar to digg’s audience (although probably less geeky and with more
females).
The show itself will be made up of three segments, anchored by a host who narrates
from a location relevant to the content of the show. It will focus on emerging artists
and music and will cover genres such as hip-hop, indie rock and electronic music.
XLR8R TV will be released on the 1st of every month and each episode will be
approximately 15-20 minutes long. Also on the 15th of each month Revision3 will create a
special Videos edition of XLR8R TV, which will be about 15 minutes long. These will
feature three independent music videos, in a variety of genres, introduced by the host
with background information about how the video was created. The host is the
appropriately named XLR8R magazine editor Vivian Host.
The first episode will be up on Revision3’s website sometime on Tue 27th PST.
UPDATE: The first edition is now live.
