Home Lawsuit: Gannett Accuses Google of Monopolizing Ad-Tech Markets

Lawsuit: Gannett Accuses Google of Monopolizing Ad-Tech Markets

In a bold move, news publisher Gannett has filed a lawsuit against Google and its parent company, Alphabet, accusing them of monopolizing advertising-technology markets and engaging in deceptive commercial practices. Gannett claims that this monopolistic behavior restricts competition, depresses prices, and hampers the availability and quality of news content. With substantial damages sought, this legal battle could have far-reaching implications for the tech giant.

Gannett’s lawsuit asserts that Google and Alphabet have a stranglehold on the tools used by publishers and advertisers to buy and sell online ad space. By maintaining these monopolies, they allegedly limit competition, leading to adverse effects on pricing and the accessibility of news content. Gannett, in particular, highlights the detrimental impact on local news operations, which are vital sources of information for communities.

Gannett is determined to hold Google accountable for its alleged misconduct. The publisher states that a thorough examination of Google’s behavior and the damage it has caused is necessary to fully understand the extent of the issue. Seeking substantial damages, Gannett is poised to challenge the tech giant in court.

This lawsuit is not an isolated event in Google’s legal battles. Earlier this year, the U.S. Department of Justice filed an antitrust lawsuit against Google, aiming to dismantle its dominant position in brokering digital advertising across the internet. The Justice Department’s case challenges Google’s acquisitions, including the purchase of ad-serving company DoubleClick, and calls for divestiture of its ad exchange.

Executives at Alphabet have staunchly defended the company against the allegations, asserting that the Department of Justice’s case is flawed. They maintain that Google operates within the bounds of the law and will vigorously defend itself against these legal challenges. The pending trial scheduled for September will be a crucial juncture for Google, determining the course of its future.

This is not the first time Google has faced legal action related to alleged monopolistic practices. In 2020, the Justice Department filed a separate lawsuit against Google, accusing the company of maintaining a monopoly in online search and related advertising. Google’s chief legal officer at the time vehemently criticized the lawsuit, and the case is now set to go to trial.

The outcome of Gannett’s lawsuit against Google could have significant reverberations throughout the digital advertising and news publishing industries. If successful, it may lead to increased competition and innovation in the ad-tech space, benefiting publishers and advertisers alike. Conversely, a victory for Google would solidify its position, potentially further consolidating its dominance.

Gannett’s decision to sue Google and Alphabet marks a pivotal moment in the ongoing battle against monopolistic practices in the digital advertising industry. With the outcome of this lawsuit still uncertain, the implications for competition, pricing, and the availability of news content remain to be seen. As the legal proceedings unfold, the industry eagerly awaits a resolution that could reshape the future of online advertising and news publishing.

First reported on: Mint

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Brad Anderson
Editor

Brad is the former editor who oversaw contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.