last100 is reporting that Joost (last100 review) is planning to let viewers access its Internet TV service via a Web browser, rather than requiring them to download and install the current Mac/Windows application. last100 editor Steve O’Hear notes that “though no specific launch date is mentioned (Joost has a track record of stating that it has plans to be everything to everybody), the move to a browser based offering is interesting on a number of fronts.”
Firstly, says Steve, “it would signal an admission that Joosts strategy to build its service around the kind of lean back experience that it hoped to deliver via a full screen desktop application has largely failed.” Also Steve points out that the Internet TV landscape has changed dramatically – there are now a plethora of companies serving a similar mission to Joost, including big hitter Hulu, the NBC/Fox joint venture. Check out the full analysis at last100.
