Home Intralot agree €2.7 billion deal to complete Bally’s merger

Intralot agree €2.7 billion deal to complete Bally’s merger

Intralot S.A.. (Intralot) has further merged with Bally’s Corporation (Bally’s) Interactive Business in a deal totaling €2.7 billion ($3.4 billion).

This will see the merger of Intralot’s LotosX and PlayerX systems with Bally’s International Interactive’s Vitruvian data analytics platform.

Intralot and Bally’s acquisition

The deal between Intralot and Bally’s is set to be completed in the fourth quarter of 2025, pending approval from Intralot shareholders and clearance from antitrust and gaming regulatory authorities.

Sokratis Kokkalis, the founder of Intralot and the company’s current Chairman, will retain a majority stake as a result of the deal. The company will also remain listed on the Athens Stock Exchange and will increase Bally’s ownership in Intralot from 26.86% to 33.34%.

Kokkalis said, “It (the merger) is also a special day for me personally to see the company I founded 33 years ago in Greece, and which has become one of the top three companies in the lottery technology industry worldwide through its technology innovation and dynamism.”

Intralot currently has over €1.4 billion in contracted lottery revenue, and the company’s projections, according to the release, indicate that this figure is set to increase. Coupled with the established position of International Interactive Business in the UK, and a 89% historical contract renewal rate, this has further solidified the company as an international iGaming presence.

Soohyung Kim, Chairman of Bally’s board and Vice Chairman of Intralot’s board, was delighted at the finalization of the deal. He said, “This is a tremendous statement of intent that signals Bally’s strong commitment to establishing a global lottery and online gaming champion.”

Intralot will also take on a bigger board presence with the number of deciding seats growing to eleven. Kokkratis will remain in his seat as the founder and current Chairman of Intralot’s board.

Kim concluded in the release, “By joining with Intralot, the resulting company will be anchored in Europe, and will have significantly greater financial scale from which to drive growth and compete on a global basis.”

Featured image: Pixlr-AI generated.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Jacob Woodward
Deputy Editor

Jacob has been a life-long gamer and tech enthusiast ever since the original Game Boy was placed in his hands at an early age. Due to his passion for the field, writing talent, and a keen eye for SEO, he transitioned from digital marketing into games journalism in 2019. Starting initially as a writer, he rose quickly, becoming not only an Editor but also Interim Managing Editor within the space of 2 years. He has worked with gaming media publications such as GGRecon, The Loadout, Retro Dodo, Insider Gaming, Gfinity, Stealth Optional, Retro Recall, and many more, making him an…

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.