Home Ideogram 2.0 arrives, casting a shadow over Midjourney’s update

Ideogram 2.0 arrives, casting a shadow over Midjourney’s update

tl;dr

  • Ideogram 2.0 raises the AI image generator stakes with customizable options and five unique themes.
  • The new version improves realism in images, particularly faces, eyes, and fingers, enhancing its previous iteration.
  • Ideogram also launches an iOS app, API, and visual search, alongside various subscription levels including a free tier.

The introduction of Ideogram 2.0 raises the AI image generator stakes once more, especially as Midjourney just announced an update inviting more users to its platform. 

Midjourney as well as DALL-E will be taking notice of their rival’s latest model, coming just a year after they arrived on the AI scene. It’s apparent that Ideogram has raised the bar significantly. 

The new version offers an array of customizable options, including the choice of color and style for your generated image, presented in one of five unique themes: General, Realistic, Design, 3D, and Anime.

Ideogram 2.0 pays attention to the finer details of the prompt, particularly with faces, eyes, and fingers, which was an underwhelming feature of the previous version. This is a welcome upgrade, but just one aspect of a significantly improved offering.

Another uplift for Ideogram is how realistic its generated images now appear. 

Version 1.0 always delivered on design specs, but with version 2.0, not only are humans depicted in a truer sense, but also there are improved results on objects and places. This moves toward the realm of Midjourney and Flux, but in an evolving AI Image space, Midjourney is more than worthy of a place on the AAA list of providers.

Ideogram’s acceleration does not stop with the new creative functionality, the company is also adding an iOS app, an API, and a visual search facility. 

All of this is in the same week as the launch of Grok-2 and the new update for Midjourney which allows users access to a limited free trial to generate 25 images before a subscription is required.

What range of subscriptions does Ideogram offer?

Ideogram provides various subscription levels, including an accessible and ample free version. 

This tier is ideal for light or occasional use, offering up to 40 generated images per day at no cost. Next is the Basic tier, which provides 400 priority images per month (and 100 slow images per day) as well as other benefits for $7. 

The Plus subscription goes to the next level with 1000 priority credits and unlimited slow generations every month for the price of $16, while the top tier Pro plan provides 4000 fast images.

Image credit: Ideogram/X

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Graeme Hanna
Tech Journalist

Graeme Hanna is a full-time, freelance writer with significant experience in online news as well as content writing. Since January 2021, he has contributed as a football and news writer for several mainstream UK titles including The Glasgow Times, Rangers Review, Manchester Evening News, MyLondon, Give Me Sport, and the Belfast News Letter. Graeme has worked across several briefs including news and feature writing in addition to other significant work experience in professional services. Now a contributing news writer at ReadWrite.com, he is involved with pitching relevant content for publication as well as writing engaging tech news stories.

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