The need for mobile applications is constantly flourishing as users can avail themselves of their tasks effortlessly. In general, there are a vast number of mobile apps, each holding different purposes. According to Statista, 4 million apps are present in the Play Store and App Store.
How to Create an On-Demand Super App like Gojek?
Though the Play Store is stuffed with millions of apps, we generally stick with a few apps for our daily usage. What if there is a single app that provides multiple online services?
These single apps are called, “Super apps” and they are the one-stop app solution that provides varying online services.
Here, we will look at the purpose of Super apps, application development, benefits, revenue model, and types of services you can offer through the app.
An Outline on the Super Apps
A Super app is a consolidation of multiple apps that offer different services. For example, a Super app may contain ride-hailing, food delivery, grocery delivery, medicine delivery, and many other services.
There are many advantages of using the Super apps and one among them is the storage space. Generally, users face the problem of insufficient storage space, which results in deleting a few apps.
With Super apps, users can save the storage space considerably, as they will use the single app for all types of services. To add more spark to this content, let us navigate to the top players in the field of Super apps.
Masters in the Field of Super Apps
The urge for multi-services app development among businesses sprouted from apps like Gojek, WeChat, etc., who are pioneers in the field of Super apps. Gojek is an Indonesia-based Super app that offers different types of on-demand services.
Gojek – An Indonesia-Based Super App
Initially, in the year 2010, Gojek was formulated as a call center company for bike taxi and courier delivery services. Later in the year 2015, the company added four more services which include ride-hailing, online payment, food delivery, and online shopping. As of now, the company offers 20+ on-demand services in different fields such as transportation, food delivery, payments, entertainment, etc.,
WeChat – Chinese-Based Super App
Again, WeChat is a multi-purpose app that is proudly called the “app for everything” in China. The app holds a range of services like messaging, food ordering, payments, and an array of many other services to accumulate the growing on-demand economy.
As of the year 2020, WeChat had over 1.2 million users of different age groups. While an app provides different types of online services, how come users will refuse the app? The idea of upgrading WeChat into a multipurpose app from a messaging app led to an increased user base within a short span.
Benefits Of Developing A Super App Like Gojek
Since Super apps accommodate different services, you will get increased visibility for your business. Also, the secret to increasing the visibility of the app is to include as many services as possible. Keep in mind to include services that are in demand according to the demography.
Adopting a super app solution will assure increased revenue to your business. Since you collaborate with multiple vendors or service providers, you will get commission amounts from each of them, which will increase your overall revenue. Other than revenue from the commission, you will also gain revenue from advertising. Different vendors or third parties will collaborate with you to showcase ads on their services.
In general, businesses aim at gaining higher visibility in a short time, right? With the multi-services app development, you can achieve visibility and gain massive revenue easily.
Next, we shall see the benefits you can provide your users by launching the multi-services app.
Perks Your Users Will Tuck In
- One-stop solution
With your Super app, users don’t have to juggle between different mobile apps for different services. They can utilize your app for availing multiple services.
- Save storage space
No more shortage of phone memory as the purpose of installing multiple apps is eliminated by your Super app.
- Better pricing
Without any doubt, users expect services at unbeatable prices. With Super apps, chances of availing services at better prices are high as multiple vendors will compete with each other to grab users. Therefore, users will definitely have the advantage of better pricing through your app.
- Different payment methods
Nowadays, apps come with different options for making payments. Gojek like app provides various payment options that grabs the traction of users. Therefore, if you include multiple payment options, it will be another advantage for your users.
In the next section, you will grab insights on the Gojek like app development.
Preliminary Stages Involved Before Rolling Out Super App Like Gojek
Target audience analysis
Well, before stepping into a business, it is important to know your audience. Because your business solutions are ultimately going to reach out to the end-users. Hence, a proper target audience analysis is a must.
In order to find out your target audience, you must analyze their demographics. Demographics include details like age, country, education, income, etc.; based on these details, you can focus on sorting out your audience. One of the common ways to find out the target audience is to prepare a questionnaire or an online survey. Other than online surveys, you can also monitor the user base of the competitors and analyze how you can attract them to your business.
It is important to adopt a business model that fits your budget and requirements. For example, Gojek employs a three-sided business model that links customers, delivery persons and service providers. Firstly, the customers will send the service request. The request will be mapped to the service provider. After the service gets ready, the delivery person will dispatch it to the customer. Some of the common types of business models include
- Business-to-Business or B2B
- Business-to-Consumer or B2C
- Consumer-to-Consumer or C2C
To sustain in a business and constantly acquire users, it is highly important to infuse something new into your business. Some of the current trends employed in the on-demand services businesses are contactless delivery, delivery through drones, store pick-up, scheduling delivery services, etc.,
Only by incorporating the current trends into your business, you can keep your business afloat.
App development is a crucial part of your business. The features and functionality of your app will decide the user base and the success of your business. So, you must give high importance to app development.
While developing an on-demand multi-services app, you must pay closer attention to the features and the user interface. Since this is a multi-services app, your users must be able to access any number of services without any issues.
Next comes the feature set of your app. In general, the features of the app will give the best possible experience for your users. Therefore, the selection of features is highly important. We will look at the list of features that are highly necessary for your multi-services app in the next section.
While it comes to multi-services app development, it is a wise choice to adopt the Gojek clone. The specialty of the Gojek clone is that it is a ready-made app and you can make any type of customizations.
Hire service providers and delivery persons
One of the feasible ways to hire service providers for your business is by shortlisting them from freelance websites. You can filter the type of service providers and search for them. Once you have recruited the service providers, you will have to look out for delivery persons.
Try to set up your on-demand business one city at a time to avoid confusion. If your budget permits, you can employ full-time delivery persons. Otherwise, you can employ part-time delivery persons. Other than directly recruiting delivery persons, you can also contact agencies to hire delivery persons.
Crucial features to be considered in your super app like Gojek
The scheduling feature is popular among on-demand services apps. If a user wants to avail of the service at a particular time, then he/she can opt for the scheduling feature.
Tracking is the essential feature that helps users in knowing the exact status of their orders.
- Expected arrival time
The expected arrival time will help your users to know the time of the delivery service. To know the expected arrival time, users will have to enter the location details.
- Navigation assistance
In general, delivery persons may find it difficult to find the exact location of the customers. In order to help them in finding the route, the app has an inbuilt live navigation system.
The delivery person will have to enter the location of the customer and the live navigation system will guide the delivery person.
Revenue channels of the multi-services app
- Commission charges
- Delivery charges
- In-app advertising
Through this detailed explanation of Super apps, you have learned how they can fetch you multiple benefits. From the statistics and other insights, you have realized the need to develop an app like Gojek.
Highly interested in venturing into the multi-services business? This is the ideal time to do so. Good luck.