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AI has already had a significant impact on the world of iGaming. From helping sportsbooks set more accurate odds to revolutionizing customer support, it continues to impact your experience across several verticals.
Increasingly, AI is also being used to help brands in their quest to facilitate a safer gambling experience. Mindway’s Gamescanner tool is an excellent example, as it provides insights into customers’ betting habits and helps with the identification of potential problem gamblers.
But how does GameScanner work, and what can it do to safeguard online bettors? Here’s an introduction to the technology.
GameScanner – A ground-breaking analytical tool
Developed and launched by Mindway, GameScanner is a cutting-edge analytical tool that performs a deep dive into individual player behavior.
Users can input information about their entire customer database into the tool, which populates the GameScanner dashboard. Its algorithms and machine learning capabilities then weigh different indicators of normal behavior. It does this to identify players who may be classed as at-risk or problem gamblers.
The detailed algorithms play a critical role here, as they’ve been built on human experts’ experiences. This includes their own detailed assessments of typical gambling patterns. What’s more, GameScanner has a unique ability to explain its findings. It offers clear rationale and logical arguments that support subsequent recommendations.
This is known as ‘Explainable AI,’ and it plays a key role in helping betting brands. It means human agents manage customer accounts effectively.
SportsBroker integrates GameScanner to ensure safer gambling experiences.
As one of the first brands to integrate and use GameScanner, betting platform SportsBroker empowers its responsible gaming team with insights. COO Paul Jarczynski stated, “Our team can now work proactively with our customers, addressing potential harm before it becomes a problem.”
This emphasizes the brand’s focus on responsible gambling, and how the integration of GameScanner has helped them to prioritize player safety. It also suggests that GameScanner will be key in helping to prevent rather than minimize problem gambling behaviors.
The partnership may also be one of many for Mindway. The company has previously expressed its own commitment to responsible gambling, with its product highly effective and offering value across international iGaming markets.
Ultimately, GameScanner leverages both machine learning and expert human insights to create a highly effective AI tool. This creates the perfect meld to tackle potential gambling problems. It is a tool that is likely to inspire a raft of similar safer gambling tools in the future.
