Beginning next year, Google plans to begin working on versions of several popular products specially created for children aged 12 and younger, a company executive told USA Today. The products most likely to receive kid-friendly versions are the widely-used Google search, YouTube, and Chrome, Google VP Pavni Diwanji told the newspaper. 

The new effort is a part of Google’s recent child-focused initiative, including a virtual Maker Camp and its code-based Doodle 4 Google competition. 

With more and more children using Google at school and at home, the search engine giant says that their goals are to keep the Internet safer in hopes that the technology is used in a better way. Of course, it could also face a backlash from parents and others worried that the search giant might mine their children’s data.

Photo by jacinta lluch valero