You’ve probably been in those meetings too: someone mentions a cool, “edgy” (uh-oh) youth-oriented campaign, and someone else says “video”, and then someone else completes the axis of online evil with the word “viral”.
It’s been said over and over again, but maybe one more time would help: “viral” can be encouraged, it can be prayed for, but it can’t be engineered. Your only hope is to create engaging, compelling content, and tell a terrific story… and then hope.
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Rhode Island moved closer to ending its single-operator sports betting model after the state Senate approved legislation that would bring several new sportsbooks into the market and overhaul the way...
