You’ve probably been in those meetings too: someone mentions a cool, “edgy” (uh-oh) youth-oriented campaign, and someone else says “video”, and then someone else completes the axis of online evil with the word “viral”.
It’s been said over and over again, but maybe one more time would help: “viral” can be encouraged, it can be prayed for, but it can’t be engineered. Your only hope is to create engaging, compelling content, and tell a terrific story… and then hope.
The decision to shut down Macau's satellite casinos by year-end is beginning to significantly impact local real estate, particularly around the NAPE district, according to Chong Sio Kin, Chairman of...
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