Home Gamers Today Are More Social Than You’d Think

Gamers Today Are More Social Than You’d Think

It’s common knowledge that gaming is one of the most popular activities on the Web, but we often don’t have a good sense of what type of person a modern gamer is. A new research report from Latitude set out to answer the question: who is today’s gamer?

As one participant in Latitude’s study noted, traditionally gamers have been thought of as the “stereotypical, petulant and portly adult playing a viscerally violent game in his parents’ basement.” According to the report findings, that stereotype of the anti-social, immature gamer is outdated. Today’s gamer is “social, tech-savvy, goal-oriented” and is much more social than they’re usually given credit for. For example, 84% of the study participants use social media “at least several times per week.”

The findings come from a Web survey amongst 290 smartphone owners between the ages of 15-54 who self-identified as at least “casual gamers,” with nearly half labeling themselves “game enthusiasts.” This infographic from Latitude summarizes the findings:

Click here to view large image.

The following visualization answers this question: How Would You Like to Interact with Games in the Future? Gesteral systems, such as Microsoft’s motion-controlled gaming system Kinect, is the most popular request.

This visualization asks: Where Would You Like to See More Games Applied? Education and healthcare were the two most popular answers.

Finally, check out this video analysis of the findings:

For other research on gaming demographics and usage, see these ReadWriteWeb posts from earlier this year:

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