At first glance, the phrase “dream achievement service” conjures images of people in head scarves listening to self-help tapes. Nevertheless, in the case of semantic search service Dorthy, “dream achievement” is about getting good results free from the irrelevant fodder of the regular search experience. In August 2009, Dorthy celebrated its Alpha release and as of this evening it’s opening access to its data.
Dorthy claims to be a mixture of “AI, machine learning, natural language processing and common sense reasoning.” Rather than focussing on individual keyword search, the site looks at the combined history of a users searches and adapts to omit and serve specific results. Users are asked to enter their dream or passion and the site offers related Tweets, videos, articles, blog posts and photos.
As of today, in addition to the above results, the site also allows users to view each other’s dream pages and subscribe. Once you subscribe to a dream page you can message like-minded users and delve deeper into their content. While sites like Hunch.com match like-minded users via a survey process, Dorthy matches them on their actionable interests. To test this unique approach to search visit dorthy.com.
