Home Does Pandora for Cars Spell Death for Deejays?

Does Pandora for Cars Spell Death for Deejays?

The only reason streaming web music hasn’t completely killed all other forms of music distribution is the fact that it’s not available when you’re traveling across wireless networks – say, in a car. Well hold on to your hats and start canceling your satellite radio subscriptions, Pandora is taking to the road.

According to a recent Paid Content article, Pandora announced a partnership with Pioneer at the Consumer Electronics Show. Pioneer will begin selling a device in March that detects users’ Pandora settings via their iPhones.

Says Pandora CTO Tom Conrad, “Pandora still runs on your iPhone and controls access to the service, but all control and display elements [will be] shifted to the dash. This allows you to tune into your stations, play songs, give thumbs up/down, as well as get information (including album art) about the currently playing song, all with your iPhone safely tucked away in the glove compartment.”

While the $1200 dollar price tag for the connection device is high, the fact that the service is free will theoretically save consumers from paying monthly radio subscription fees.

As well, if Pioneer manages to partner with other music providers like Microsoft with Zune Marketplace, Spotify or MOG, then web subscriptions will simply be cross-platform music accounts. While Paid Content suggests that we’re looking at the end for satellite radio companies like Sirius XM, we think the greater effect of web-enabled cars might be the end of professionally curated music. Does web music spell death for disc jockeys? Let us know your thoughts in the comments below.

Photo Credit: Michael Ruiz

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.