Home ComScore: Bing is Still Going Strong

ComScore: Bing is Still Going Strong

Right after Microsoft launched Bing, we already saw some indications that users were quickly warming up to this new search engine. Just a few days after its launch, Bing had already passed Yahoo as the #2 search engine in the U.S. according to StatCounter. On StatCounter, Bing is now back in the #3 position, though with almost double the market share that Microsoft’s Live Search ever had. According to the latest data from comScore, however, Bing’s daily ‘searcher penetration’ has slowly moved up in the last three weeks since the launch and is now at 16.7%.

In addition, comScore found that Bing’s share of search results pages in the U.S., which it sees as a proxy for overall search intensity, climbed to 12.1%, up from 9.1% from where Live Search was just before Bing launched.

When Bing moved up quickly in the rankings just after launch, we wondered if this was due to a lot of interest in the launch, but it looks like Bing can stand on its own and that Microsoft is doing a good job at retaining new users. Of course, Microsoft’s multi-million dollar advertising campaign is surely helping here as well, but the general quality of the search results on Bing is quite impressive. In most cases, it rivals what users can find on Google.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.