Home CES 2012: Find All The Gadgets With Google Maps for Android

CES 2012: Find All The Gadgets With Google Maps for Android

If you’re attending the Consumer Electronic Show (CES) this week and have an Android phone, you’ll be able to use Google Maps to navigate inside the Las Vegas Convention Center. Select resorts and casinos on the Las Vegas strip are also covered, as is McCarran International Airport.

Google has also partnered with some Las Vegas-area Best Buy stores, so it can guide gadget-addled convention-goers straight to the cash register. Today’s update also releases the floor plans of some of the first locations submitted to Google.

The update to Google Maps for Android that launched in November contains indoor maps of participating locations. Google is extending its mobile reach until it can be the end-to-end provider of finding what its users are looking for, period.

There’s a mobile arms race heating up here. Apple’s Siri intelligent search assistant on the iPhone 4S skips Google and goes to Yelp when you search for a local place or business. Apple has also been snapping up 3D mapping technology. Meanwhile, Bing Maps has provided inside mapping since August of last year.

Mobile mapping inside buildings is an important trend, but Google has an advantage of scale. As the map provider for the biggest smartphone platform and the iPhone (for now), the majority of smartphone users are comfortable with Google Maps.

To understand the value of this strategy, look no further than Google’s partnerships with Las Vegas-area Best Buy stores during CES. Google has a piece of every step of the sales process except the cash itself, and it wants in on that, too.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.