Home Bit.ly Scores a Shorter & Better URL

Bit.ly Scores a Shorter & Better URL

URL shortener and social media analytics service Bit.ly just announced the availability of a new domain for shortening URLs, J.mp. J.mp offers all the same features Bit.ly does, but we believe it has two advantages.

Not only is it shorter, the new name is more literally communicative of what the service does. Click on it and you will J.mp [jump] to a new link. It’s nice and literal like the old classic tinyURL, though most people don’t know what URLs are. J.mp is so friendly it makes Bit.ly look like a way to catch a bit-delivered virus. J.mp might be the best URL shortener name yet. How do those Bit.ly guys do it?

J.mp was first discovered by Dan Frommer at Business Insider hours before the official announcement and the announcement was retweeted by super news-hunter Atul Arora in under 3 minutes after it went live. Now we’ve given it just a few moments’ thought and posted this account less than 15 minutes after the news was official – the Bit.ly blog displays the age of its posts in minutes.

Such is the nature of the super-fast, perhaps Real Time, social web that Bit.ly is a big part of.

You can visit J.mp and get all the same bookmarklets and tools for the new URL that you’ve got for Bit.ly (the “sidebar” tool is excellent). We expect that leading Twitter clients like Tweetdeck and Seesmic will likely add J.mp support soon. We wonder if Twitter.com will stop transforming long links into Bit.ly links automatically (a deal that was announced this Spring) and will use J.mp instead.

In case you’re curious – .mp comes from the Mariana Islands, which are just South of Japan.

There are a number of efforts in the market to create community-owned URL shorteners, with features serving developers first before the interests of private owners. Most notable among them so far is Tr.im. It would be a shame if enthusiasm for such projects was lost over one fewer letter being taken up by J.mp. That said, this new URL J.mp will likely be just the latest development from a company that’s building itself into a strong market leader.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.