BC.Game, a cryptocurrency-based gambling platform, has announced a “strategic relationship” with former NFL wide receiver Antonio Brown. The 36-year-old is best known for his stint with the Pittsburgh Steelers and his work as one of the 2010s’ best receivers in the sport.
The deal comes as Brown has run into some financial troubles. In May 2024, Brown filed for bankruptcy, with $2.93 million owed. He has also tried repeatedly to revive his football career after retiring in 2023.
In 2024, he came out of retirement twice, never managing to play a game, even when offering to do it for free.
BC.Game said in the press release about the new partnership:
“Antonio Brown has never played it safe, and neither has BC.GAME. Just like he torches through defenders on the field, AB brings his unmatched charisma to BC.GAME.
“This is the beginning of an insane voyage with BC.GAME and Antonio Brown. The action will only build up.
“Expect amazing freebies, thrilling live events, and immersive experiences that can only be found with BC.GAME. The future of sports entertainment and gaming is here! It’s bolder, wider, and louder than ever.”
BC.Game faced months of issues
The company itself has also found itself in a spot of bother over the last couple of years. In 2024, it was ruled “bankrupt” by the Curaçao courts after it failed to pay back funds owed to customers. It pulled out of the region in December 2024.
The company also shut down its United Kingdom operations, with the website now displaying a message. It does have a multi-year deal with football club Leicester City, but in a statement, LCFC said BC.Game was “fully committed to meeting their ongoing contractual and financial obligations.”
BC.Game’s backing of Antonio Brown would be around it cementing itself in the US, where it primarily operates.
