Celebrities and influencers in the African country of Kenya recently found themselves on the end of new regulations prohibiting them from endorsing gambling-related activities, while other gambling promotion must now jump through a series of hoops. Currently, all gambling advertisements must get prior approval, feature prominent age disclaimers, and carry responsible gambling messages throughout. A further restriction on their placement close to schools and child-friendly spaces, according to KDRTV earlier.
Digital creators, however, have been given a blanket ban, which has led to outrage from those in the space. A coalition of influencers led by the DCCAK (Digital Content Creators Association of Kenya) has now issued a 48-hour ultimatum, demanding that the ban be suspended forthwith and dialogue begin.
A statement read, “We respectfully urge BCLB (Kenya’s Betting Control and Licensing Board) to suspend the ban and sit with us within 48 hours for discussions.”
It is not clear what will happen should the BCLB fail to acknowledge the demand, but it is clearly an unhealthy position for both parties to maintain for long.
Creators argue that their role in society can help to promote responsible gambling and help get safety messages across to audiences who may not engage with more traditional means.
It does seem draconian when traditional gambling advertising deals can still be done, albeit with the new caveats in place. Many influences rely on gambling content as an income stream, and there is concern that a black market may spring up if the ban remains in situ for long.
It will be interesting to see which side shows its hand first in the standoff.
