Despite the abundance of cooking websites, finding a good recipe can be quite challenging. It isn’t simply a matter of finding highly-rated recipes or recipes with pictures. How do you wade through all the available recipes and find the one that matches dish you want to make, the cooking and prep time you have available, and the ingredients you have in stock?
To assist with that, Google has added a new feature to its search engine: Recipe View.
The new view lets you narrow your search results to display only recipes. You can click on Recipes in the sidebar to view just recipe results. The new view also gives you a number of filters to help find the right recipe. You can clearly see the ratings, the pictures, and the ingredients. The latter is great as it lets you filter your recipe search so that, for example, you only pull up shepherd’s pie recipes that contain lamb (not beef, folks. Please, not beef).
The Recipe View also lets you try more open-ended searches, so you can pull up recipes based on a specific ingredient.
Google says the new Recipe View is based on data from rich snippets markup. If you’re a recipe publisher, you can add the markup to your Web pages so that your content can appear with this improved presentation.
Google didn’t indicate if it has plans to expand this sort of markup into other search efforts, but it’s a good reason – at the very least for recipe publishers – to mark up your websites.
