May 2010 was a great month for YouTube. Not only did users of Google’s online video service stream more videos per month in the U.S. than ever before (14.6 billion), but according to online analytics firm comScore, every single YouTube user now watches more than 100 videos per month. In total, Google’s video properties now command slightly more than 43% of the online video market. No other online video service currently owns more than 3.5% of the streaming video market. In total, about 183 million Internet users in the U.S. watched online video last month.
Hulu, with 1.1 billion videos streamed in May, ranks second after Google’s sites, followed by Microsoft’s sites (642 million streams) and Vevo (430 million).
Google’s users stream an average of 101.2 videos per viewer, while Hulu comes in second with 27 streams per viewer, followed by Microsoft (16.3 videos per user) and Viacom (10 videos per user).
Facebook Enters the Top 10
Overall, the numbers for the top online video properties didn’t change much since last month. One interesting change, however, is that with 245 million video streams, Facebook is now the tenth most popular video service in the United States. AOL, on the other hand, fell out of the top 10 this month. It is worth noting that Facebook itself argues that its users watch over 2 billion videos per month.
