The YouTube redesign we got a sneak peak into last month is now going live for all users. It has been reborn as a social and customizable media site, letting users customize their lists of channels right on the front page, as well as share to Google+ and Facebook.
It might be surprising to see Facebook integration so prominently on YouTube, with Google+ is trying to make a name for itself, but think of it this way: Facebook is huge. YouTube is huge. Google+ is not yet huge. What better way for Google to introduce Facebook users to Google+?
The new YouTube got a lot of design attention. No more simple boxes on a white background. Google wants lots of eyeballs on these pages. It is realigning its media relationships and striking new content deals around the world. YouTube has been mainstream for years, but the new YouTube will redefine the term “mainstream media.” Disney movies, music videos, Rebecca Black and cute puppies all make YouTube what it is, and the new design encourages users to watch and share all of it.
Read more about the redesign on the YouTube blog.
