Home More Data for YouTube’s Partners: Google Integrates Content ID and YouTube Insights

More Data for YouTube’s Partners: Google Integrates Content ID and YouTube Insights

Google just announced that it is integrating its Content ID system, which alerts YouTube’s 1,000 partners when one of their videos or audio tracks is being used without authorization, and YouTube Insight, the analytics package that gives uploaders usage stats for their videos. Content ID gives copyright owners the ability to block a video or audio track, but most importantly, it also allows them to make money from these uploads by selling ads against these new videos (like Sony did with the JK Wedding Entrance Dance). Until today, YouTube’s partners only got a very basic set of stats about these videos, but they will now get the same stats that the uploader gets as well.

Liz Gannes over at NewTeeVee had a chance to talk to the Content ID team and offers a lot more detail about the technical details behind the system. One interesting aspect of the system is that it is now being used more often to geoblock videos in certain regions. Google also told Gannes that Google regularly does ‘legacy scans of its entire library’ so that it can compare older videos against new claims from its partners. It is also interesting to note that Google now actually checks videos for copyrighted material before they even go live on the site. In the early days of Content ID, Google would only check after the video was already live.

Giving Partners a Better Idea How their Content is Being Used

This will hopefully mean that fewer copyright owners decide to completely block videos that use their content. After all, there is a lot of interesting demographic data in these mashup videos that YouTube’s partners and their marketing firms can use. According to Gannes, Google’s partners who leave user videos up “have seen their overall views more than double.”

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.