Home Yelp To Let Businesses Talk Back

Yelp To Let Businesses Talk Back

Yelp is a grassroots-driven business review website that has exploded in popularity in the last few years. That popularity has come with a fair share of troubles, from a lawsuit against a reviewer to shrill cries of extortion by businesses. In fact, Yelp has established a Myths page to dispel some of these misconceptions. However, the truth remains that Yelp is a very powerful guide for tourists and locals alike to find great restaurants and business wherever they might be. And soon, businesses might be able to have a public voice on the site for the first time.

Since the beginning, Yelp was built for the consumer to use and contribute to. Although Yelp staff are encouraged to review businesses as often as they can, the bulk of reviews in the database come from regular people who wish to share their experiences with others. That’s great for you and me, but businesses have complained loudly that – especially in areas like San Francisco where Yelp is a big force – a few customers could potentially drive them out of business with a few very negative reviews.

According to USA Today and AriWriter, to address this perceived injustice, Yelp has been discussing the option to let businesses have a say on the public review page.  Up until now, the best a business could do is privately mail the individuals posting the bad reviews and hopefully get the reviewer to change their mind enough to update their review. With the new process, a business can, after being authorized as the listed business in question, register a follow-up comment on a negative (or positive) review.

All we have today to look at is a screenshot (link to a larger version here) of what this might look like in an upcoming version of Yelp. Yelp will have to tread carefully with this as its user base, although fiercely loyal and protective of the service, is also usually very pro-consumer as well, and any move that looks like a concession or sellout to business interests might end up being harmful to its image down the road.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.