Home Yahoo’s $100 Million Ad Campaign: It’s You!

Yahoo’s $100 Million Ad Campaign: It’s You!

Early this morning Yahoo CEO Carol Bartz rang the NASDAQ opening bell in honor of her efforts at New York’s Advertising week. Said Bartz, “Yahoo is where half a billion people come every month. They come to be entertained, they come to be informed, they come to talk to their friends and their business associates. In other words, Yahoo is the center of people’s lives. That is what we are.” Bartz’s words are significant as the company is expected to unveil a $100 million dollar “It’s You!” campaign tomorrow morning.

According to the Wallstreet Journal the campaign focuses on “personalization and how Yahoo can help people navigate all their services and information online”. Judging by the fact that the article goes on to describe the campaign’s font consistencies, it appears very little beyond the campaign aesthetic has been leaked to eager New Yorkers.

Last month ReadWriteWeb covered a number of Yahoo updates to Mail, Search and Messenger. The most notable items appear to be the ability to monitor friends and status updates from a single dashboard. Being the singular entry-point for multiple services including Flickr, Mail and Messenger is likely to be a major facet of the Yahoo campaign. Nevertheless, while the company remains a leading advertising and email player, critics argue that these recent life streaming features do not offer the same ease of use as sites like Facebook and Friendfeed. It will be interesting to see if the new campaign can convince users to stay within the Yahoo ecosystem for all of their communications and business needs.

Photo Credit: Franco Follini

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