Home Meet Yahoo’s Play To Help App Developers Make Loads Of Money

Meet Yahoo’s Play To Help App Developers Make Loads Of Money

Yahoo courted app makers hard at its first Mobile Developers Conference in San Francisco on Thursday. CEO Marissa Mayer joined with Flurry CEO Simon Khalaf and several lead members of the Flurry team to tempt mobile developers with analytics and advertising tools.

The pitch: Develop with Yahoo, and we’ll give you everything you need to make money. 

Toward that end, the company announced a new mobile developer suite—a set of tools that pulls in Flurry analytics, a new dashboard for basic or fine-grained app queries, easy and efficient one-click data sharing, and, of course, mobile advertisements pushing native ads and video ads.

This showcase for profit-making potential was a logical conclusion of Yahoo’s buying spree, having picked up BrightRoll for video ad placements and mobile analytics firm Flurry. Combined with Yahoo Gemini, its mobile-ad platform, they formed a triumvirate powering Yahoo’s bid to deliver on its promise of becoming a “mobile-first” company. 

What’s Inside The Box

The suite boils down to a few key components. Flurry data analytics and the Explorer console offer a way for developers to explore their app’s data in real time. There’s also Flurry Pulse, a tool that lets developers share data with partners of their choice “with one click of a button,” said Prashant Fuloria, Yahoo’s mobile advertising honcho who was chief product officer for Flurry.

The kit also provides tools for app publishing, Yahoo search in apps and Yahoo app marketing, as well as the ability to tie into digital measurement tools by new partner comScore.

The overarching theme stands in stark contrast to other developer events that hinge on the cool, interesting features app makers can offer their users (á la Apple) or a broad sweep of front and backend changes that make building apps easier and faster (as Google can offer via Android).

By contrast, Yahoo’s singular power play focuses laser-like on revenue, in the apparent assumption that pitching the company’s ability to help line the pockets of app builders will be the sexier message. 

App developers interested in getting started can begin by signing up at developer.yahoo.com

Photos by Adriana Lee for ReadWrite

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.