Home Why Press Releases Aren’t Always the Best Way to Get Press

Why Press Releases Aren’t Always the Best Way to Get Press

75% of journalists find well-targeted, well-written news releases useful, according to a recent survey by Oriella PR Network, an alliance of 15 PR agencies from around the world.

As Jeremy Porter, author of Journalistics notes, this sort of information is pretty misleading. Do journalists prefer well-written, well-targeted press releases over poorly-written, off-topic ones? Well sure. Duh. But are press releases our preferred source for information? Do we really like getting them? Meh.

Porter suggests the following: “Take a break from this blog post and head over to one of the news wire services to read today’s headlines. Let me know when you find a release you’d like to write about it you were a journalist.”

Undoubtedly, the press release is in little danger of disappearing. But as Porter argues and I think most journalists would agree, there are better alternatives to getting our attention.

“You know what works better than a press release?” Porter asks. “Try having a real conversation with a journalist.” Pay attention to what topics we cover. Pay attention to how our publications work.

While a press release might cover every detail of your new product, service, hire, funding, or feature, it doesn’t necessarily mean that it will generate a good story – or any story at all, for that matter. Porter offers some other tips that he believes will be more useful:


“Your blog is your own media outlet. Share everything you can think of about your industry, passion, company, products and services.” Of course, this doesn’t mean that your blog merely becomes one more place to post your press releases. We are avid RSS feed-readers here at ReadWriteWeb. So make your blog worth subscribing to.


Find us at conferences and networking events. Introduce yourself. Be yourself. “Try not to act like the stereotypical PR person,” advises Porter. “If you don’t know what I mean, you’re probably acting like one.”


Engage us via social media. You can learn a lot about us by listening and paying attention to what we say and writer, rather than simply pitching at us.

Avoid PR Spam

“If you send crap to journalists, they remember.” Honestly, if we haven’t responded to you after you’ve sent us the same announcement half-a-dozen times, it’s not because we’re super busy. It’s because sending us the same announcement half-a-dozen times is spam.

Do journalists appreciate clearly-written press releases? Of course. But are press releases the best way to generate media attention? Not necessarily.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.