Home Weekly Wrapup, 9-13 July 2007

Weekly Wrapup, 9-13 July 2007

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Here is a summary of the week’s Web Tech action on Read/WriteWeb. Note that you can
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Top Web News

After all the iphone buzz of the last couple of weeks, it was a relatively
quiet week of web tech news. However there was another big Google acquisition –
this time they
acquired Postini
, a hosted security and compliance provider. The move is about Google
wanting to entice more enterprises to use its Web Office products. It’s an uphill battle
though, because as R/WW commenter Simon Leyland noted:
“Unless there is an industry wide reavaluation on network and app security I don’t see
many large/medium businesses taking a hosted solution.”

In other news this week, Nielsen/NetRatings, one of
the leading Internet stats services, will scrap rankings
based on page views
and replace it with how long visitors spend at websites. This is
a boon for online video and Ajax-driven websites, as well as providers with popular IM
products – such as AOL. However Google’s ranking will drop, as Google search is less
about time spent on site and more about sending users on to relevant destinations. The
comments on R/WW were a mix of praise and skepticism. As Robert Gorell commented:
“…what about tabbed browsing? I think “time spent” is a zombie metric.” The main
takeaway, as Robert put it, is that “there’s no one-size-fits-all metric for the Web.”
Bronson Harrington perhaps put it best with this
: “I think this will be a case of identifying your most important metrics
based on the aim of your site/market/industry and weighting them.”

Other noteworthy Web news this week:

Analysis Posts

Lest you thought the iPhone articles
were over with, Alex Iskold took a unique look at its UI innovations with The Physics of
. Alex followed up later in the week with an examination of the burgeoning
widget industry. If you are wondering what all the fuss is about with widgets, check out:
Evolution of Web Widgets: From Self-Expression to Media Companies

Guest writer Andrew Watson wrote an in-depth history and comparison of
the two leading Blog Platforms
, Six Apart and Automattic. A commenter in that post
questioned whether blogging is still relevant, with the popularity of social networks
these days. A follow-up analysis, Is Blogging Dead?,
addressed that.

Companies that compete in search with Google – it’s
a topic we cover a lot on the Read/WriteWeb Network (particularly at our sister blog AltSearchEngines). This week we discovered a
South Korean search engine, Naver, that has been
very successful at it
. Naver uses a Q&A product to get user-generated content for
their service, which has led to Naver becoming the dominant search engine in South Korea.
As Thierry Bezier
, the high level trend here is that “the future will be localised”.

Also this week, Read/WriteWeb explored some of the ‘new media’ products and trends on
the Web. First Josh Catone looked at 5 News
Aggregation Methods
. I followed up on Friday with the first in a new series:
The State of Citizen Journalism: Part 1, Newsvine


R/WW is always looking for ways to introduce our readers to new technologies or Web
techniques. Check out 5
Alternative Ways to Browse Amazon
to explore new UI methods on the Web. And if you’re
a Twitter addict (and web 2.0 geeks will know what we mean here!), take a look at our
pick of the Top 10
Twitter Apps

R/WW Network Blogs

Our Digital Lifestyle blog is last100 and this week
they welcomed a new writer, Daniel Langendorf. The last100 Weekly
provides details of the
Electronic Entertainment Expo (E3)
, then talks about a provocative post entitled:
Does live
TV over the net make sense?
“. The post questioned whether in fact live
programing is still relevant in an Internet age. Last100 editor Steve O’Hear thinks
so, but many readers disagreed.

Also this week guest last100 writer, Mack D. Male, wrote
an excellent history of Microsoft’s Internet TV strategy
, covering everything
from Web TV, MSN, Windows Media Center, Media Room, to Xbox Live Video Marketplace.

Over on AltSearchEngines, The Name Inspector wrote a guest
explaining how the intrinsic meaning of a name (if there is one) relates to the
company, product, or service that the name stands for. AltSearchEngines also explored
three Alternative Code Search Engines
to Google Code Search, there was a Great Debate
Visualization of Search Results
and editor Charles Knight examined People
search engines

Startup Action

This week’s Startup of the Week is Viewpoints,
a Personalized Reviews site
that Phil Butler reviewed.

In other startup action, we took a special look at the DIY
Social Networks
market, reviewing Ning, vibEngine, PeopleAggregator.

Also if you’re wondering what have been the Top 5
Hottest Product Launches of 2007
, check out our picks!

Other startups or beta products the Read/WriteWeb team reviewed this week:

Finally, we here at R/WW pride ourselves on being ‘beta hounds’, always checking out
the most innovative new beta web products. If you’re the same, you too can Get Your Hands on Hot Beta


Our poll this week asked: Which Web
company impressed you the most over the first half of 2007?
We got a great response
and here are the results:

1. Facebook 30% (263 votes)

2. Google 29% (246 votes)

3. Apple 16% (139 votes)

4. Adobe 5% (47 votes)

5. Yahoo 4% (37 votes)

6. Other (please comment) 4% (33 votes)

7. Microsoft 4% (32 votes)

8. Mozilla 4% (32 votes)

9. Amazon 3% (25 votes)

10. AOL 1% (5 votes)

11. eBay 0% (4 votes)

There was a lot of
on this, but it’s clear that Facebook and Google have impressed the most
so far in 2007, with Apple getting good support too.

That’s a wrap for another week! Enjoy your weekend everyone.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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