Home Weekly Wrapup, 26 February – 2 March 2007

Weekly Wrapup, 26 February – 2 March 2007

Here is a summary of the week’s Web Tech action on Read/WriteWeb.

Top Web News

The main Web tech news this week was Adobe’s unveiling of Apollo, their
next-generation web development platform which integrates the desktop with the Web. R/WW
covered the news in this
, followed by Jay
Fortner’s analysis
of how it will affect mainstream users. In related news, Adobe
announced an online version of

Also in the news this week was Microsoft’s
acquisition of MedStory
, a Health Search Engine. We explained in our post how this is
continued proof that vertical search engines are a strong Web trend going forward.

The Techmeme scrum of the week has to be Ning’s announcement of a
meta-social network. The ‘new ning‘ essentially lets
people build their own social network. It will be competing with existing products in this space, like PeepAgg and Explode (profiled recently by Steve O’Hear). I’ve written before how
meta and open social networks are the future of social networking – and certainly Ning’s
Silicon Valley PR network and slick UI will come in handy in this market.

Analysis Posts

It was a great week for in-depth analysis posts on R/WW. Charles Knight released the
February version of his Top
100 Alternative Search Engines list
. There were 32 new entrants to the list, which
meant 32 had to drop out. As he wryly commented afterwards, he now has 32 CEOs mad at him
and he’s just made 32 new friends! 🙂 In all seriousness, this list is proving very
popular and we will be ramping it up over the next couple of months. The next list will
be categorized, for example.

Also check out Alex Iskold’s Software For
Virtual Teams
and The Attention
Economy: An Overview
, two superb articles by Alex that cover two very important
trends in 2007. Both posts attracted a lot of comments, for example Mike Riversdale noted in the virtual teams

“The technology is always the easiest part (I have to say it’s just not quite there
yet … yet). The hard part for “virtual” teams is that we, people, the fleshy bits on
the end of the computers are social animals and we find it difficult to work outside of
that ‘here and now’ contact. We like to be a “part of it”.”

…and Lars Mouritzen commented on the Attention post (and yes, we’re aware of the
irony of posting such a long analysis about attention!):

“I think the attention economy is at the heart of the new competitive game in media.
It is leading to a three-way battle between search engines, social networks and
recommendation engines as the most effective way of mass-aggregation and monetisation of
consumer attention. […]”

Other analysis posts this week on R/WW:

Startup Action

The startup highlight this week was our profile of Morfik, an Ajax platform that may
represent the future of web app development. As noted in the title: Morfik’s Ajax
Platform Set To Challenge Google, Adobe, Microsoft

Other posts:


This week’s poll asked: Was Google
Apps Premier The Web Office Tipping Point?
. The results:

Yes, Microsoft watch out! 20% (81 votes)

No, but the tipping point is coming soon 44% (174 votes)

No, the tipping point is still years away 28% (111 votes)

No and Microsoft has nothing to worry about 8% (30 votes)

So 64% of R/WW readers think that Google Apps Premier either is a tipping point for
Web Office, or that the tipping point is coming soon. Interesting! 2007 is looking like the year Web Office goes mainstream. Just 8% of respondents
believe that Microsoft has nothing to worry about in terms of its desktop Microsoft Office.

That’s a wrap for another week! Enjoy your weekend everyone – and don’t read too many
blog posts 😉

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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