Webtrends announced yesterday that it acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures. The move rounds out Webtrends’ strategy of tying together Web, mobile and social analytics by bringing in a real-time component. The acquisition will also bring a new set of data visualization tools to Webtrends, including heat maps, link maps and visitor path analysis.
Financial terms were not disclosed.
The news follows last month’s announcement of a new social marketing suite called Webtrends Social, which is one of the first marketing tools to have access to the invite-only Facebook Ads API.
This looks to be the company’s first acquisition since it acquired Transpond a year ago.
Reinvigorate was founded in 2002 and entered into a partnership with Media Temple in 2005. It joined (mt) Ventures in 2008. It competes with other real-time analytics companies such as Clicky and Woopra.
