Home Web 2.0: The Documentary

Web 2.0: The Documentary

I’ve been busy profiling
international “web 2.0”
startups and products, Techcrunch has put together a video
that explores web 2.0 in Silicon Valley. This seems to be aimed at
mainstream business people, telling them what this web 2.0 thing is all about – and
positioning the Techcrunch brand at the center of it. Definitely a good strategy (as
always) from Mike.

It is funny however to see Mike back on the web 2.0 bandwagon, after both he and I swore off the
term earlier this year. Mike says web 2.0 is about removing friction from web apps and
his interview subjects all chime in with their varying interpretations. One of them hit
the nail on the head when he said that web 2.0 is a marketing term. That is how I
think of it these days too – it’s a catch-all phrase for the current era of the

But really, all the definitions are valid – and indeed the way the video is edited
plays on this (lots of quick cuts from definition to definition, which only goes to show
how amorphous – but exciting – this web 2.0 thingy is). It’s kind of like if Jon Stewart
of The Daily Show profiled Web 2.0, this is the kind of video he’d make. By which I mean there’s a nice line of self-referential humor going on in the video. So that’s a
compliment 🙂

Of course this reinvigoration of the web 2.0 term is only going to rile up the
snark blogs
, but that goes with the territory. I learned that the hard way last year.
I think that’ll be water off a duck’s back for Mike – he seems to deal with it much better
than me.

Mike brings up an interesting topic during the video, Ajax vs Flash. As he said, both
enable a great user experience. I see (via Slashdot) that Adobe
is celebrating the 10th anniversary of Flash – News.com has an article looking at the
plans for the future of Flash
. This goes to show how many varying – in some
ways contrasting – technologies are caught up in the web 20 hype. One of the mistakes all
of us made last year when everyone tried to define Web 2.0, is that it was in many ways
definition by exclusion – Ajax is web20 and Flash is not, etc. Obviously that’s a silly
way of thinking of it, so I’m pleased that Flash and similar desktop technologies are now
in the hype mix.

Anyway, these days my own blog Read/WriteWeb is
focused on Next Generation Web technologies – which goes way beyond web 2.0 😉

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.