Canada-based WatchMojo, creator of professionally produced instructional and topical videos, announced today that it has passed over 50 million views across all their video properties online. WatchMojo has developed its distribution model to take advantage of multiple online social network and media sites, like Hulu, Yahoo! Video, and YouTube. Videos range from instructional, to parody and even extreme sports.
The company states that growth has nearly doubled in recent months, taking 26 months to hit 25 million views, and 11 more months to get to 50 million. This was done while keeping their production costs almost at the same level, and growing ad and license revenue by 50 percent. TechCrunch has more analysis on their blog here.
Although WatchMojo has its own site where their diverse line-up of content can be viewed, they also maintain a profile on many major video sharing and social networking sites. For example, their custom YouTube channel has over 2,500 videos available, and their Hulu Channel is divided into categories featuring their best content. They also provide videos for display on digital signs that can be seen in malls and other public places.
In relation to the total number of videos being streamed each month on a site like YouTube, WatchMojo videos aren’t a significant percentage – yet. According to ComScore, YouTube has served over 5 billion videos over its lifetime, and it is estimated they stream over 100 million videos a day. However, if you think of that total as a ‘market capitalization’ figure for video services like WatchMojo to shoot for, then the sky is the limit.
