Home Twitter Users Get Hacked—By Twitter!

Twitter Users Get Hacked—By Twitter!

Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting, which lets advertisers synchronize promoted-tweet campaigns with their TV spots. So it published a blog post describing results from a beta test of the feature that just happened to feature tweets from real Twitter users reacting to the TV ads.

But while the users were real, their purported tweets were not, SFGate reported. Twitter has since tweeted (of course) an apology to the three users affected, added an apology to the top of the offending blog post and re-attributed the fake tweets to Twitter Ads employees.

Neil Gottlieb, one of the users, said Twitter’s apology was “not an adequate accountability statement.” Gottlieb is currently speaking with an attorney to go over “the use of his likeness.”

Image via Shutterstock

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.