Home Threads: A Phenomenal Rise to 100 Million Users

Threads: A Phenomenal Rise to 100 Million Users

Meta, the company that owns the social media platform Instagram, has released a new text-based app called Threads, and it’s making waves in the tech world. Threads has reached the remarkable milestone of 100 million sign-ups in just five days since its launch. The CEO of Instagram, Adam Mosseri, is among those who are stunned by Instagram’s meteoric rise.

Launched on June 6th, Threads has quickly become a dominant player in the social media space. Two million users signed up for the app in the first 24 hours after its release. Five million new users joined in the first four hours, and ten million signed up in the first seven. The next morning, Meta CEO Mark Zuckerberg could hardly contain his elation as he announced that 30 million people had signed up to test out the new app.

The app’s popularity and the interest it has piqued among users explains why it has gained 100 million users in just five days. It has become one of the fastest-growing consumer products ever, even outpacing the previous record holder, OpenAI’s ChatGPT bot. Threads has accomplished what ChatGPT took a month to do, demonstrating its potential.

Instagram’s CEO, Adam Mosseri, has been taken aback by the app’s meteoric rise. He praised the team’s efforts and reaffirmed their dedication to making Threads the best platform it can be. “We certainly did things out of order,” Mosseri admitted, “but I promise we will make this thing great.” This dedication from Instagram’s top brass bodes well for Threads and its users.

Even though Threads has expanded significantly, it has a ways to go before it can compete with more well-established social media websites. Some essential features that regular users have come to expect are still missing from the app. For instance, the ActivityPub protocol is widely used for sharing content on decentralized networks, but it is not supported by Threads. As a result, the app isn’t currently integrated into the Fediverse, which may reduce its accessibility and utility.

Threads also has a web interface, but it is read-only, so users can only view content without contributing to the conversation. There is no post search, DM, hashtag, or “Following” feed support in the app. Users accustomed to the more feature-rich offerings of rivals like Instagram and Twitter may be put off by these omissions.

Getting to 100 million users in a short amount of time is a huge success. However, keeping these users active and engaged on the platform is the real challenge. Threads will need to constantly innovate and address the limitations it currently faces to survive in the crowded social media industry. Threads can solidify its position as a market leader by attentively taking into account user feedback and introducing innovative new features.

The phenomenal growth of Threads shows its potential despite the current lack of features and future difficulties. The app’s quick success is evidence of people’s hunger for fresh and exciting ways to interact with one another online. Instagram can find its own niche in the market if it keeps improving and tweaking Threads.

The Threads app on Instagram has become incredibly popular, forever changing the face of social media. The app’s popularity and the widespread interest it has sparked led to 100 million sign-ups in just five days, which is no small feat. Threads’ recent success is encouraging, but the company still has room to grow and faces competition from larger companies. Threads has the potential to become a major player in the social media industry as Instagram continues to invest in the app and respond to user feedback.

First reported on TechCrunch

Frequently Asked Questions

Q: What is Threads?

A: Threads is a new text-based app from Instagram that allows users to connect with their closest friends in a more intimate way. The app is designed to be a more personal and private space than Instagram itself, and it focuses on sharing moments and stories in real time.

Q: How did Threads achieve 100 million sign-ups in just five days?

A: There are a few factors that contributed to Threads’ rapid growth. First, the app was launched by Instagram, which is one of the most popular social media platforms in the world. This gave Threads a built-in audience of millions of users. Second, Threads was marketed as a more personal and private way to connect with friends, which appealed to users who were looking for an alternative to the more public nature of Instagram. Finally, the app was released at a time when there was a growing demand for new and innovative social media experiences.

Q: What are some of the challenges that Threads faces?

A: Threads still has some challenges to overcome before it can compete with established social media platforms. For example, the app is currently lacking some key features, such as support for post search, direct messages, hashtags, and a “Following” feed. Additionally, Threads has a read-only web interface, which means users can only consume content and not actively engage with it.

Q: What is the future of Threads?

A: The future of Threads is uncertain, but the app has the potential to become a significant player in the social media industry. As Instagram continues to invest in the app and address user feedback, Threads could become a more comprehensive and feature-rich platform. If Threads is able to successfully address these challenges, it could become a popular alternative to other social media platforms.

Q: What is the difference between Threads and Instagram?

A: Threads is a more personal and private way to connect with friends than Instagram. The app is designed for sharing moments and stories in real time, and it is not as public as Instagram. Additionally, Threads is integrated with Instagram, so users can easily share their Threads content to their Instagram feed.

Q: Is Threads a replacement for Instagram?

A: No, Threads is not a replacement for Instagram. The two apps serve different purposes. Instagram is a more public platform for sharing photos and videos, while Threads is a more personal platform for connecting with friends.

Q: Who is Threads for?

Threads is for anyone who wants to connect with their closest friends in a more intimate way. The app is perfect for people who want to share their everyday moments with their friends, without having to worry about their content being seen by a wider audience.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

John Boitnott
Tech journalist

John Boitnott was a writer at ReadWrite. Boitnott has worked at TV, print, radio and Internet companies for 25 years. He's an advisor at StartupGrind and has written for BusinessInsider, Fortune, NBC, Fast Company, Inc., Entrepreneur and Venturebeat. You can see his latest work on his blog, John Boitnott

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