Home TechCrunch40: Community and Collaboration

TechCrunch40: Community and Collaboration

Session 3 was of community and collaboration startups. Two of the
participants were from Korea, showing the internationalization
of web 2.0.


StoryBlender is a promising video mashup startup from Korea. Video editing is not
new, but this one’s approach is like a ‘video wiki’  – it
lets you mash up videos collaboratively, with your friends and peers. The
interface they demonstrated was very easy and straightforward. You can
easily add music, video, text and animate things. No need to be a pro, no
special skills needed.

The interesting point is that the company was founded by Yong Jun
Hyoun, the founder of Korea’s very successful social network,

At the end of the session, Don Dodge expressed concern about copyright (as an
ex Napster employee, that was quite understandable!).


Tripit solves a big problem. It is hard to plan travel; you have to
deal with many sites, papers and other details. Tripit’s mission is to make this process
very simple. It’s not a booking company, but they serve to manage your travels.

You simply forward incoming bookings to [email protected] and it manages the rest.
Their patent pending “itinerator” technology is a baby step in the semantic web – it
extracts useful infomation from these mails and makes a well structured and
organized presentation of your travel plan.

It pulls out information from Wikipedia for the places that you visit. It uses
microformats – the iCal format, which is well integrated into GCalendar and
other calendar software.

They claim that “instead of dealing with 20 pages of planning, you just print out 3
pages and everything is done for you”.

Their future plans include a recommendation engine which will tell you where to
go and who to meet.

Many experts at the conference found this startup very useful and easily


The open source browser Flock was at Techcrunch 40 with the promise of v 1.0 very soon. Flock
is a social web browser, satisfying the social needs of the new web. It lets you
interact with your friends while you surf. This market is hot – me.dium
tries to tackle the same goal from another path.

Flock can save your credentials from sites like Flickr, YouTube and Facebook,
then e.g. you can share news from NY Times with your friends on Flickr with a
simple drag n’ drop.

Everyones concerns are the same thoug – why not do it via extensions and utilize Firefox? The Flock CEO replied that they are ambitious,
they are not just aiming at single digits of users – they want hundreds of millions of


MusicShake is another mashup startup from from Korea. The motto is: user
generated music. Just like docstoc, they are the YouTube of MUSIC. The service aims to make music
creating very simple. Their example was a music created by a 9 year old in 5 mins,
which was selected the number 1 user generated music in Korea’s biggest social network:

MusicShake takes 100% ownership of IP, has 170K music patterns (1M to come).
They claim they have a real business model as well – end users can make money
just by selling their music for a few bucks.

The attendants in the Palace Hotel really liked MusicShake, so it was a
successful presentation.


The idea behind 8020publishing is: “web is killing printed magazines? No, the web can make it better”.
For them, magazines are good for inspiration and the web is good for planning. So they’ve made a hybrid and created a hypermedia – using the best of
media and web. Their success story is JPG Magazine, in which over 100,000 people helped
create each issue. Today they announced a new product: everywhere – which focuses on travel.

In 8020, content is created by the people. But the editorial proces is traditional.

It’s a real business model, and on the web side of it, there are significant
social network elements like profiles and comments.

Jason Calacanis’ concern was that in traditional press, publishing and distribution
are the biggest costs. So what’s the advantage of this? The 8020 people replied: “it’s
not about cost but quality – being a part of a community” – which sounds very
logical to me.

Edited by Richard MacManus

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.