On Tuesday, TCL, the Chinese electronics maker, confirmed it was reviving the Palm brand.
Last month, it signaled the move with the purchase of a set of trademarks from HP, which bought the ill-fated smartphone maker in 2010 and still owned the Palm name after selling its software assets to LG in 2013.
The announcement, made from Las Vegas in the thick of the Consumer Electronics Show, had a decidedly slapdash quality, with the impression it had been hastily translated.
Here’s the press release—judge for yourself how quickly this was put together.
TCL Communication co-(re)creates Palm
(LAS VEGAS, January 6 2015) – Palm brand has always been synonymous with innovation throughout its history. As such it has consistently acted as a pioneer of mobile technologies. Now is the time to revive and bring back this pioneer spirit.
To do so, TCL Communication Technology Holdings Limited (“TCL Communication” or the “Company” which, together with its subsidiaries, is referred to as the “Group”; HKSE stock code: 02618) is very proud to announce that it will create a new Palm Inc., a US-based company that will take ownership of the Palm brand. New Palm Inc. will remain a truly Californian, Silicon Valley, based company leveraging on the talents and partnerships of the area.
Palm has always carried a lot of affect and emotions. That’s why TCL has set the direction to rebuild the brand involving Palm’s very own community, making it the largest scale crowd-sourced project ever seen in the industry.
The objective goes far beyond proposing a more advanced device. It is to deliver absolute breakthrough innovations in Technology, Design, User Experience, Eco-system, Marketing, Supply Chain, and Business Models.
Palm will be fully supported by the various assets of TCL Communication:
– A best in class R & D organization, rich with 5000 engineers across 7 R&D centers around the globe
– The most modern and efficient mobile devices manufacturing facility
– A top level quality record recognized by the global tier 1 carriers and retailers around the world
– A cutting-edge supply chain ready for the flexibility required by the market today
– A global network already serving more than 170 countries and the most demanding customers of the industry with local Sales, Marketing and Technical teams
The exact timeline of the roll-out of the Palm project will be communicated at a later date.
Screenshot of “Simply Amazing” Palm commercial via YouTube
