We live in a “long tail” world. That means that mass-market products are no longer able to satisfy consumers who ask for tailor-made solutions. This trend has emerged from online retail, specifically Jeff Bezos’ idea of having a million different shops for a million different consumers. In essence, it all boils down to building the […]
As a B2B sales professional selling to other B2B sales professionals, one of my primary goals during a sales call is figuring out the organization’s pain points. Of course, this varies based on many factors: the role and level of seniority of the person I’m talking to, the size of the company, the number of […]
A career in sales is supposed to be lucrative and fulfilling, not frustrating. Good salespeople consistently close deals and increase their earnings, developing wide networks of happy customers along the way. Why, then, do so many salespeople struggle to live out the professional success of their dreams? Drive, training, persistence, and empathy all impact sales […]
Technology is revamping the sales process by aiding your sales team in generating more leads, fueling more effective sales conversion tactics, and getting prospects to convert. Salespeople can leverage technology to improve their visibility and generate more leads, establish long-term relationships with prospects and customers, build a killer sales pipeline, enhance responsiveness, and ultimately move […]
Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]
Like most functions in today’s businesses, sales is currently undergoing a transformation. Lead generation, customer acquisition, and sales resources are being approached differently. Companies now replace the cold call with new sales tools and tactics that are changing results for the better. If you are a small to medium-sized business, you may be contemplating how […]
Getting on the Launchpad may not be that easy.
Though we have no idea how many were available in the first place.
As technology evolves, sales management systems and tools need to follow suit.
The ultimate guide to constructing your very own A-team in sales.
11 successful entrepreneurs give advice on how to best make peace in their salesperson role.
Traditional sales models simply can’t cope with the changes in how enterprise software is sold today, but effective replacements have yet to appear.
When is the best time to buy a newly released Mac? Findings from a deal company reveal suggest you should just… wait. Though exactly how long may be the real the question.