saas product marketing

Top 10 SaaS Product Marketing Trends for 2021

The ongoing business issues following the Covid-19 pandemic has forced organizations to adjust to unexpected changes in the way they operated their businesses. Individuals are still meeting virtually, and it has become a bit difficult to cope with other changes. Here, in this article, we will explain the best SaaS product Marketing trends for your […]

cloud based platform

3 Cloud-Based Platforms for Your B2B Business

When it comes to sky-high popularity—not to mention profitability—you can’t do much better than the cloud. According to Gartner’s predictions, cloud-based services will grow to $331.2 billion within the next year. That’s a good reason to start leveraging the wide range of cloud tools available for small businesses. Here are three cloud-based platforms for your […]

code in automated world

Is Coding Really an End-All Skill for an Automated World?

Automation is the next big thing, and the benefits of this new technology have proven themselves again and again. However, this has led to some confusion regarding how the workforce may need to change to suit the needs of this new technological landscape. This also leads to the question, is coding a required skill? Or […]

Top 12 Advantages of Software as a Service (SaaS)

The evolution of technology has brought forward a mass change in the enterprise solution. The infrastructure is evolving with modern amenities and adopting different Software. The adoption of different software is, in turn, helping every individual to grow with modern smart amenities. Here are the top twelve advantages of software as a service or (SaaS). […]

7 Teamwork Trends that Will Impact Your Business

The last decade has seen huge shifts in the way teams and businesses work together. Today, it’s more and more common for businesses to hire remote employees, outsource to service providers, and allow flexible working. Here are seven teamwork trends that will impact your business. Businesses must learn to collaborate on a higher level. To […]

security mistake

Are You Making a Major Security Mistake With PaaS?

Information security leaders and professionals are not clear on the differences between platform-as-a-service and software-as-a-service solutions. We need to offer precise information about these differences — otherwise, we merely end up with the troubling issues. The confusion between PaaS and SaaS can have some serious security implications. Are you making a major security mistake with […]

connected digital assistant changes how we work

Connected Digital Assistants will Change the Way We Work

My business partner Konstantin Krauss and I are both longtime SaaS entrepreneurs. In our careers so far, we founded, led, and sold technology companies, witnessing companies both thrive and fail. The one thing that rings true for most of these companies is that sales are the heartbeat of the company. Naturally, the entire company must be reliable […]

SaaS business solutions

For Startups, a SaaS Solution is an HR Killer App

For today’s startups, there are several things required to succeed. The first and the most important thing is a great idea. The second and only marginally less important thing is an ability to operate efficiently and at speed. For that reason, no startup can ignore any approach or technology that saves them time and money […]

Creating a Lean and Functional SaaS Accounting App

Companies and startups are turning to software-as-a-service solutions for their accounting needs more and more. Plenty of licensed software products exist in the market, but SaaS apps provide advantages that programs like Microsoft Excel can’t. First, SaaS accounting apps are often less expensive thanks to their subscription models and users’ ability to exclude features they […]

How Increasing SaaS Adoption Can Cut Both Ways for Enterprises

How Increasing SaaS Adoption Can Cut Both Ways for Enterprises

Due to heightened competition, companies are now demanding increased agility and productivity from its teams. Many look to technology to gain competitive advantages. As such, organizations are now providing their teams and workers the latitude to use and adopt technologies and tools as they see fit. Fortunately, pricing and distribution of software and applications have […]


Microsoft unveils IoT Central to simplify Internet of Things development

Microsoft announced on Thursday a new “software-as-a-service” (SaaS) offering, called IoT Central, aimed at reducing the complexity of building Internet of Things solutions. IoT Central allows developers to create software and hardware without cloud expertise, a necessity for large-scale IoT solutions in the past. Microsoft does not say exactly how the service reduces the need […]