giving customers an experience to remember

In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out

Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]

Open Data Initiative

The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence

Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship […]