Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]
Karunya Isukapalli is the director of information technology at ScentAir, the largest and most experienced commercial scent provider in the world. Karunya leads global IT strategy and supports the growing workforce and customer base.