Home Betaworks, Cuban Invest in Real-Time Transformer Superfeedr

Betaworks, Cuban Invest in Real-Time Transformer Superfeedr

Superfeedr, a service that transforms a wide variety of feeds into normalized XMPP or Pubsubhubbub format, announced a seed round of funding from some very high-profile backers this morning. Betaworks, backers of Twitter, Bit.ly, Tweetdeck, Twitterfeed, Tumblr and more, and Mark Cuban, have invested in Superfeedr’s parent company Notifixious.

Superfeedr offers services to both publishers and subscribers. Current marque users include SixApart, Adobe, Twitterfeed and Posterous. Notifixious founder Julien Genestoux first met Betaworks CEO John Borthwick at our event last month, the ReadWrite Real-Time Web Summit.

Superfeedr is one of a number of real-time as a service providers, related if different competitors include Notify.me and Kaazing.

These services offer developers plug-and-play real-time publishing and subscription, allowing them to instead focus on building the features they can offer the most unique value from. “We do something stupid so you don’t have to,” is a slogan used on the Superfeedr website.

If there’s a downside to using the service it’s reliance on a third party for critical syndication functionality. Superfeedr experienced an outage for several hours earlier this month. Genestoux blogged about the problem and eventual solution on the company blog.

Genestoux says he plans to build out hardware and personnel with the backing. These relationships will also facilitate important introductions to potential customers and offer big validation of the Superfeedr service.

Superfeedr is one of ten companies profiled in the case studies section of the forthcoming ReadWriteWeb research report on the state of the real-time web market, which will be published later this month and can be pre-ordered here.

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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