Home SuccessFactors: Another SaaS Player With the Wind at its Back

SuccessFactors: Another SaaS Player With the Wind at its Back

It’s a lot more fun when the winds are blowing your way. You get that feeling when you go to a SaaS users conference like the one today for SuccessFactors.

SuccessFactors is a company that has established its own pillar in the enterprise. Just as Salesforce.com established its pillar for the sales world, SuccessFactors is establishing itself as a pillar in the world of employee productivity, with human resources as the anchor for its expansion.

These SaaS companies have something in common. They are now big enough to use their position in the market to expand deeper into the enterprise. They have their own sizable market capitalization to challenge the traditional technology giants, make their own acquisitions and cut a path for growth.

For example, Salesforce.com completed its acquisition today for Jigsaw, the crowdsourcing application for contact management.

For SuccessFactors, its acquisitions played a big part in its announcements today. For example, the company acquired Inform earlier this year and now has it integrated the analytics technology with SuccessFactors BizX, a core service for the company.

SuccessFactors BizX Insights uses charts and graphics to essentially tell a story. It’s this dynamic analytics environment which serves as the core for managers to better understand the forces at play with employees. You see this with the Insights product. The service core functionality is to track goals in a question-based format to better understand, for instance, how executive level goals are cascading through the enterprise.

In the presentation, CEO Lars Daalgard showed how a company can see how long it is taking for a company to complete goals. He showed how it can track store managers and their completion rate. If it is taking too long then the company can start to implement ways to cut the time it takes to get the goal completed.

Companies like SuccessFactors give the enterprise a different way to view the people who work for the organization and those who it is considering hiring.

Last week, SuccessFactors acquired CubeTree. One of the first integrations is to provide a way for companies to view resumes in an activity stream. As demonstrated, the resumes appear horizontally in the person’s update. Each resume may be viewed with comments added in the document. That collaborative commenting capability is a core feature CubeTree provides. The service is intended to be a social network for the entire enterprise with the capabilities to collaborate on documents.

Without a doubt, SaaS companies are on the rise. Should we expect more acquisitions? It seems so, especially as the winds of change blow further into the enterprise.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.